888 LADIES

I directed and animated two stopframe TV ads for online bingo platform 888 Ladies. We created several more ads the following years. The concept behind the ads was that the online bingo experience at 888 Ladies is unique to the user and their preferences, reinforced by the endline ‘You make it great’. To bring that idea to life, we used a mixture of photography, moving image, animation and stop motion to create a handmade, personalised feel to the executions. year: 2014 / client: 888 Ladies / agency: Fold7 / production company: Mr&Mrs / 
producer: Maya Manwarding / creative director and director: John Yorke / animation director: Nina Pfeifenberger

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